The article below provides fantastic resources (tools, etc.) for those who wish to implement SEO and most importantly, it explains how the process is valuable. Hiring reputable search engine optimization experts should never be taken lightly, nor overlooked. The steps of developing a realistic SEO project are:
- Analyze the market and target audience
- Analysis of the competition
- Creation of specific project needs
- Analyze resources
The first step, in terms of SEO, is to want to be on the front page of Google using whatever keywords needed. It is, of course, important to target this keyword (which is also not very competitive). On the other hand, it would be a misunderstanding to think that being the first result on Google is the most important thing for a website. However, there are many other avenues to explore. People must think about the various search scenarios of the target audience. How people will, in practice, seek information is crucial to your success. What are they going to do on the internet? An exploration of these research scenarios is fundamental.
One of the main keys to success is to understand what people look for, what are the answers to their questions, what is the relevant information they need? You have to be present on Google, and always use high quality content from the first page of your site to the last. A well-made SEO analysis makes it possible to look for two fundamental values for each relevant keyword: the demand and the competition. Some keywords have a higher demand than others.
This competition refers to the strength of certain web pages found in Google’s results for a specific keyword. To get traffic for a specific keyword, people should aim for a presence in the top 10 (or better) of Google’s results. 90% of people click on a link on the first page of Google. Knowing if you have a chance to be on the first page of Google is, therefore, an essential indication. Writing a page on “tourism” will not push a website to the first page of Google and attract traffic unless it has plenty of useful (and reputable) information.